"Why should I podcast?"

 

First, podcasts are a great medium for delivering a message. They're portable, intimate, and automatically download to subscribers' smartphones and computers. 

Second, podcasts are awesome. If you're still unfamiliar, why don't you try listening to This American Life or Serial (start the the beginning!).

Third, podcasting is growing. Technology has drastically changed the way we consume media. Rather than waiting for the newspaper in the morning or sitting in front of the TV at a specific hour, we get our news and entertainment whenever and wherever is most convenient. That’s what Web 3.0 means: access everywhere.

Some numbers to consider:

  • 70 million Americans listened to a podcast in the last year, and a large number of them are young, tech savvy, professionals.
  • 500% increase in smartphone sales in the last five years. 160 million Americans own a smartphone now.
  • 200+ million Apple products come with a podcast app.
  • 1 billion podcast subscriptions through iTunes.

In addition to all of that, newspaper and magazine readership has declined significantly, and people have turned/are turning towards digital media.

It should go without saying that producing a popular podcast is an excellent way to attract listeners who are interested in your content and loyal to your brand.